Growth Marketing Coordinator Job at Infragistics, Cranbury, NJ

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  • Infragistics
  • Cranbury, NJ

Job Description

We're looking for a highly organized, early-career marketer to support and accelerate our marketing execution across content, campaigns, and operations. This is a hands-on, execution-focused role where you'll work closely with a Senior Product Marketing Manager to bring campaigns to life, keep projects moving, and help scale our marketing efforts.

If you're someone who enjoys building, organizing, and learning fast - this role offers exposure to all areas of B2B SaaS marketing, including demand generation, content, events, and analytics.

What You'll Do

Marketing Operations & Project Support
  • Help manage marketing projects (campaigns, content, launches)
  • Track tasks, timelines, and deliverables in Slingshot
  • Ensure projects stay on schedule and teams remain aligned
  • Assist in improving workflows and organization
Content & Distribution
  • Publish and manage blog content (WordPress)
  • Repurpose content into:
    • Social posts
    • Email campaigns
    • Paid ad variations
  • Help manage and maintain social media calendars
  • Support basic video content creation (short-form clips, reels, TikTok)
  • Identify and optimize outdated or underperforming content
Campaign Execution
  • Assist in executing campaigns across:
    • Email
    • Paid social
    • Webinars
  • Help build and QA email sends and follow-ups
  • Support landing page updates and campaign rollouts
SEO & Research Support
  • Assist with keyword research and SEO optimization
  • Help maintain and update the SEO content calendar
  • Track performance of blog content and landing pages
  • Identify opportunities to improve rankings and traffic
Channel & Growth Research Support
  • Assist in researching new ways to reach target audiences, including:
    • Newsletters
    • Sponsorships
    • Communities
    • Emerging platforms
  • Help gather insights on competitors and industry trends
  • Support testing of new channels and initiatives
  • Coordinate execution once direction is defined
AI & Workflow Support
  • Use AI tools to support content creation and research
  • Assist in identifying repetitive tasks and improving efficiency
  • Help implement simple automation workflows (Zapier, Make, etc.)
Website & CRO Support
  • Help update website content and perform QA checks
  • Assist with A/B tests and basic conversion optimization tasks
  • Identify opportunities to improve conversion
Events & Launch Support
  • Support In Person and Virtual event coordination (logistics, follow-ups)
  • Assist with product launch execution, task management and asset coordination
Customer & Market Support
  • Help manage presence on platforms like G2 and Capterra
  • Assist with collecting and organizing customer stories
  • Support competitive research and synthesize insights
What We're Looking For
  • Bachelor's degree in Marketing
  • 0-2 years of experience in marketing, internships, or related work
  • Strong organizational and project management skills
  • Detail-oriented with strong follow-through
  • Comfortable learning new tools and working across multiple tasks
  • Strong written communication skills
  • Interest in B2B SaaS, marketing, and growth
Nice to Have:
  • Experience with tools like HubSpot, WordPress, GA4, Canva, or similar
  • Familiarity with AI tools (ChatGPT, Claude, etc.)
  • Basic understanding of digital marketing channels (email, SEO, paid, social)

Infragistics is an equal opportunities employer

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